This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid and free tools.
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Get Started with HubSpot’s Lead Capture Software for Free
We’ve compiled a list of the best lead generation tools on the market, including some free options.
The 22 Best Lead Generation Tools in 2022
- HubSpot Marketing Hub
- Intercom
- Woorise
- Paperform
- MobileMonkey
- Mailshake
- Qualaroo
- HotJar
- Turnstile by Wistia
- Pointerpro
1. HubSpot Marketing Hub
HubSpot Marketing — and specifically its lead capture tool — can be used for free (then upgraded) and has tons of lead generation that make it easy to capture, store, and nurture leads, including:
- Forms
- Popup Forms
- Live Chat
- Chatbot
… and more. It all plugs naturally into HubSpot’s free CRM, or you can easily integrate with your CRM, email tool, or customer data platform of choice.
Using HubSpot Marketing helps you build an inbound marketing flywheel from start to finish. You create content that allures visitors, capture leads through one of several tools available, and then nurture them through kickback emails.
Eventually, your sales team will have full visibility of the previous touchpoints and can close leads with the full context of their previous touchpoints with your brand. Finally, you can create happy customers with features like free ticketing.
It’s a full suite lead generation machine.
Pricing
Get started with HubSpot for free or opt for one of our paid tiers ranging from $45 to $3,600 per month depending on the size of your company.
What we like:
HubSpot’s Marketing Hub offers a full suite of tools for free and integrates with HubSpot’s CRM making it a great option for those looking for an affordable, but comprehensive lead generation solution.
2. Intercom
Intercom is another product with many components and use cases. You can use their on-site messaging and chat feature to engage with on-site visitors and collect their information.
Once in the system, you can analyze their on-site or in-app behavior and create message triggers to help with onboarding, support, or retention.
They also have an integrated help desk and knowledge base to provide support for current customers.
Pricing
Pricing starts at $74 per month for small businesses.
What we like:
This is another great tool when you want to accomplish marketing, sales, and support features under one roof.
3. Woorise
Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to help you reach your goals from a single platform.lead
Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.
Woorise integrates with popular marketing platforms such as Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more allowing you to automatically send your new leads to the tools you already use.
Pricing
Pricing starts at $29 per month for the Basic tier up to $99+ per month for the Pro tier.
What we like:
Woorise offers tons of customizable and high converting templates allowing you to create multiple types of campaigns quickly and easily.
4. Paperform
Paperform is a digital swiss army knife regarding lead generation forms, surveys, and quizzes. Whether you want to design a harry potter quiz to boost engagement or increase newsletter signup with a popup form Paperform doesn’t limit you to one or the other.
The powerful editor is a no-code solution that eliminates clunky side menus in favor of a word document-like structure. You can add your brand assets straight from Adobe’s Cloud libraries into Paperform and tweak the colors, fonts, and images.
While most form builders are either pretty or designed for powerful conditional logic, Paperform combines both. This is perfect for people looking to transform their business with smart forms and reduce busy work. For more in-depth insights, you can add complex calculations and tailored success pages and gain deep insights with their in-house analytics. Paperform’s versatile SaaS platform helps you create fully customizable, powerful solutions tailored to your unique specifications.
Pricing
Pricing starts at $24 per month for the Essentials tier up to $159 per month for the agency tier.
What we like:
Paperform is a great option for newbies and small businesses offering customization and professional templates combined with ease of use.
5. MobileMonkey
MobileMonkey chatbots make lead capture, lead qualification, and lead nurturing easier via live chat for your website, SMS text messaging, Messenger for Facebook and Instagram, and other popular chat channels, from one platform.
OmniChat by MobileMonkey is a multi-channel chatbot builder and automation platform that enables you to create chat campaign content once and use it on each of the above channels while unifying customer support chat in one streamlined inbox.
Here are some examples you can get started with to generate leads, sign-ups, and opt-ins using MobileMonkey:
- Add MobileMonkey’s Free Facebook Lead Generator product to your Facebook Page and Posts to automatically capture names, emails, and phone numbers of those who “like” your posts and follow your business.
- Use proactive live chat to engage prospects and customers on your website.
- Setup Facebook and Instagram post autoresponders to capture the contact information of anyone who comments on your content.
- Run a giveaway or contest with Messenger chatbots on Facebook or Instagram.
Then, run remarketing campaigns with interactive Facebook and Instagram Messenger ads to turn those leads into sales.
Lastly, connect the opt-ins, signups, and leads generated from your chat messaging channels to your CRM, such as HubSpot, as well as your email service providers, training & webinar platforms, and other business applications Lead Generation.
Pricing
Pricing starts at $119 per month for the Startup tier. For the Growth tier, contact for a quote.
What we like:
Mobile Monkey offers a code free option in addition to chat box templates which make getting started quick and easy.
6. Mailshake
Mailshake is one of my favorite solutions for email outreach.Basically, it helps you automate, personalize, and optimize your cold emails.
This is great for many purposes, of course:
- Sales development
- Content promotion
- Link building
- Public relations
- Fundraising
But it’s also great for lead generation. Mailshake’s AI email writer uses data from thousands of campaigns to help write winning copy.
Pricing
Pricing starts at $58 per month per user for the Email Outreach tier and $83 per month per user for the Sales Engagement tier.
What we like:
One of my favorite parts about the tool is that you have tons of ready-made templates. So even if you’re not a world-class copywriter, you can still get responses.
7. Qualaroo
Qualaroo is an on-site polling tool that can not only collect user feedback (that can be used to improve any part of your product and marketing experience), but you can also collect leads using the tool Lead Generation.
In the best case, you can use Qualaroo to do both.
In this way, your customer feedback tool can double up as a sort of popup form.
Even if you don’t plan on using Qualaroo for lead generation, I’ve found the tool to be invaluable for collecting user experience and conversion optimization insights.
Pricing
Pricing starts at $80 for the Essential tier while the Enterprise tier is quote-based.
What we like:
Qualaroo makes it easy to categorize leads and point them in a designated funnel based on what they answer to survey questions.
8. HotJar
HotJar is a customer experience analytics platform with many helpful tools. They’re one of my go-to solutions for conversion optimization research. Some of their features include:
- Form analytics
- On-site polls
- Heat maps
- Session replays
Like Qualaroo, their on-site polls can double up as conversion points. Basically, you can use the opportunity to collect feedback as a double opportunity where you can also collect an email address:
Pricing
HotJar’s Basic tier is free and starts at $80 per month for its Business tier.
What we like:
In addition to gathering feedback and polling site visitors it pulls double duty as lead generation — allowing you to collect emails.
9. Turnstile by Wistia
Video is a big focus for marketers right now, and I can only see that focus increasing with time. As such, it helps to look at video as a direct lead generation channel in addition to a brand building channel.
Wistia makes a really cool product called Turnstile that allows you to gate videos after a certain time period has elapsed. At this point, the visitor has to enter their email to continue watching.
Pricing
While Wistia has a free basic tier, in order to get Turnstile, you’ll need to upgrade to the Plus tier which starts at $19 per month.
What we like:
With Turnstile you can have your form display discreetly on hover or pause the video to get the viewer’s attention. You can also enable viewers to skip the gate altogether and control where the gate is placed within the runtime of the video.
10. Pointerpro
Pointerpro (formerly Survey Anyplace) is an advanced survey tool that has all the features to keep your sales machine running. Forms and surveys are often used to collect information from prospective customers, but they are rarely ever used to return something of value.
This tool allows respondents to walk away with a personalized PDF report based on their answers immediately after completion. This can be a detailed offering, the best service or product based on their answers, or any key information you want the respondent to have. Turning them from a cold prospect to a warmed-up lead in a matter of clicks.
They integrate smoothly with your existing marketing stack, so you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns. Bonus, you can use answers given during quizzes to personalize the follow-up.
Pricing
Pricing starts at $49 per month for Pointerpro’s Essential tier while you’ll need to contact them for a quote on the Enterprise tier.