SEO Tools Comparison- SEMrush vs Moz vs Ahrefs

“If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.” — Neil Patel

neil patel quote


Online marketing has evolved into various forms with the growth of businesses and understanding customers’ needs.

One such marketing strategy is search engine optimization, which helps the brands in growing traffic on their website.

SEO marketers are ruling in the digital marketing industry today. Brands want engagement and higher ranking on their website and that’s not possible without the support of SEO.

Today, SEO professionals are relied on various SEO tools for helping businesses in achieving their marketing goals.

The primary challenge is finding the right tool. You can find countless ones at the online marketplace but choosing one of them is difficult.

This is why I have planned to write an SEO tools comparison between three top leading Best SEO tools– SEMrush, MOZ, and Ahrefs.

This SEO tools comparison will help you in selecting the appropriate tool for your business. So guys, let’s begin exploring all three of them.

1) SEMrush

best seo tool

SEMrush is the first tool that caught my attention when I was in my initial time of SEO marketing.

It’s an all-in-one suite for online visibility management and understanding marketing insights comprehensively.

In this SEO tools comparison, SEMrush is the most important one.

Brands are getting complete digital marketing solutions with the help of SEMrush.

This robust SEO tool provides five solutions related to SEO, advertising, content marketing, social media, and competitive research.

SEMrush comes with third-party integration potential too.

It can be integrated with Google Analytics, WordPress, social media platforms, and much more.


Keyword Research

With the Keyword magic tool, you can search for a list of keywords that can be targeted. In addition, you can shortlist keywords according to the report that you will get in the Keyword overview dashboard. Keyword manager tab, Keyword Difficulty tool, and Organic Traffic Insights tab, all of them are useful in terms of SEO purpose.

Rank Tracking

The rank tracking tool tells how your website performs by using a specific keyword. If you wish, compare and analyze the competitors too with this feature.

API Access

SEMrush boasts a powerful API access intelligence. Your business can take advantage for gaining information on what activities do competitors are performing online. For this, no need to go for the SEMrush user interface.

SEMrush Review 2021: Is It Worth Buying?


  • View competitor paid ads
  • Perform technical and website audit
  • Establish a benchmark for data analysis
  • All-in-one suite for a content marketing solution
  • Robust and unmatchable API access
  • Availability of free trial


  • Requires some technical expertise
  • Backlink analysis is disappointing
  • High pricing and not so accurate data

2) Moz

moz - seo tool

On the second position in this SEO tools comparison, we would like to put MOZ because of its ability and functionality.

MOZ is a SaaS platform that provides all in one solution for SEO. Before it was known as SEO MOZ and since its release in 2004, MOZ has been the central tool for SEO marketers. It is best when comes to backlink building, SEO crawling, keyword research, business listing analysis, and so on.

If you have zero knowledge about SEO, the MOZ blog gives you a learning platform too. Gain all the knowledge about SEO at the MOZ online learning center.


Link Explorer

For improving site ranking, having quality backlinks is crucial. With the Link Explorer tool of MOZ, it becomes easier to measure backlinks, anchor texts, and do many other things.

The tool has indexed 40.7 trillion links that let you unleash valuable potential customers, design an effective strategy, and observe the progress.

It uses Dotbot crawler for the collection of quality links. It gains an edge over SEMrush in the case of link analysis. Two of the valuable key metrics given here are:

  • Domain Authority: MOZ has developed this search engine ranking score for predicting the ranking of a website on the search engine results page (SERP).
  • Page Authority: PAGE authority tells about a page performance in the SERP.

Keyword Explorer

Save your time by finding those keywords that are helping your site to rank high. Also, you can know what people are looking out for in the online world.

Organize all the keywords into a list to use later for optimizing all your site pages.

The Keyword Overview tool displays a distribution chart, monthly search volume, difficulty level, etc.

There are also Keyword Suggestions to know about the keywords that can be used on our webpages.

Moz Local

Moz local is a brilliant tool for building a strong presence across all online mediums. The tool is suitable for small and large businesses.

Site Crawl

Site Crawl is a technical audit tool for eradicating SEO problems from the website. It can tell you about several internal issues like missing title tags, broken link redirection, and so on.


  • Free Chrome Extension
  • Powerful Backlink Checker
  • Keyword Explorer
  • Do technical audits easily
  • Optimize contents without any hassle
  • Free trial for a month


  • Moz Local is available as a separate product
  • Offering fewer features than SEMrush
  • Still, a lot of improvement is required

3) Ahrefs

SEO tool

With SEO tools comparison, it’s pretty hard to decide which one of them is best. After knowing about MOZ and SEMrush, I want to discuss about Ahrefs now.

Ahrefs impresses us with the equipped tools that help in link building, keyword analysis, rank tracking, and site auditing.

For getting a higher ranking in the SERP, Ahrefs is considered as the best tool. As claimed by Ahrefs, it has the highest index of live backlinks.


Site Explorer

Ahrefs extract a lot of information and show it on the dashboard. At a time, you can view backlinks, keywords, level of traffic, and much more.

The sidebar displays anchor text and you can access competing domains. You can also check which keywords have the highest traffic.

Link Explorer

In the beginning, Ahrefs begin as a backlink analysis tool. Not only your own links, but you can also access competitors links.

Keyword Explorer

Gather an endless amount of keyword suggestions and get their accurate search volume. Everything is presented in the form of charts and graphs.

The tools contain everything for competitive analysis.


  • Strong Backlink Analysis
  • Yields detailed website analytics
  • Site auditing
  • Rank tracking
  • Content Analysis
  • Keyword Research


  • Disappointing API
  • Expensive Plans
  • No free Trial

Price Comparison Chart: SEMrush vs Moz vs Ahrefs

Tool       Plans
  • Pro Plan: $99.95 per month
  • Guru Plan: $199.95 per month
  • Business Plan: $399.95 per month
  • Enterprise Plan: Customized
  • Standard Plan: $99 per month
  • Medium Plan: $149 per month
  • Large Plan: $249 per month
  • Premium Plan: $599 per month
  • Enterprise Plan: Customized
  • Lite Plan: $99 per month
  • Standard Plan: $179 per month
  • Advanced Plan: $399 per month
  • Agency Plan: $999 per month

Online Review Ratings: SEMrush vs Moz vs Ahrefs

Tool      Ratings
  • Capterra: 4.6
  • PCMAG: 4
  • Trustradius: 8.7/10
  • G2: 4.5 
  • Trustradius: 8.4/10
  • G2: 4.4
  • PCMAG: 4.5
  • Capterra: 4.4


  • Capterra: 4.8
  • PCMAG: 3.5
  • G2: 4.6
  • Trustradius: 9/10


Bottom Line

Depending on your needs and studying this SEO tools comparison, you can figure out the best tool that will suit your business requirements.

In the end, I am highly satisfied with the results of the SEMrush tool and would like to recommend this to every business planning to grow in today’s environment.

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