Since the advent of digital marketing, companies have realized the need to get the word out about their businesses via the internet.
The advancement of search engines over the years has only increased the importance of SEO in marketing.
Now companies spend thousands and even millions of dollars for a place on the coveted page one on Google.
If you handle your company’s SEO or you oversee certain clients’ websites, then you must know that it takes a lot of work to rank for relevant keywords on search engines. Visit Best Keyword Research Tools.
Even then, there’s no guarantee that your ranking will rise or be maintained.
That being said, being aware of some of the SEO challenges that you will encounter and knowing how to handle them with poise will put you ahead of the competition.
However, SEO is constantly changing as Google keeps tweaking its algorithm every year, so in this article, we will run you through 5 SEO challenges to deal with in 2023.
SEO Challenges in 2023
1. Ignoring E.E.A.T
In 2023, ignoring E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) can have a significant negative impact on SEO.
In 2022, Google has added extra E means experience.
The addition of “experience” indicates that content quality can also be evaluated through the lens of understanding the extent to which the content creator has first-hand experience in the topic.
E-A-T is a set of guidelines that Google uses to evaluate the quality of a website’s content and determine its relevance and trustworthiness to users.
Here are some potential ways ignoring E-A-T can impact SEO:
- Lower rankings: Google prioritizes websites that demonstrate high levels of E-A-T. If a website ignores these guidelines, it may see a significant drop in rankings.
- Decreased credibility: Ignoring E-A-T can make a website appear less credible and authoritative to both search engines and users. This can lead to a decrease in click-through rates and ultimately lower rankings.
- Negative reputation: If a website consistently ignores E-A-T, it can harm its reputation and create a negative online presence. This can lead to fewer links, lower rankings, and decreased traffic.
To avoid the negative impact of ignoring E-A-T, website owners should focus on creating high-quality content that demonstrates Experiences, expertise, authoritativeness, and trustworthiness.
Additionally, they should prioritize transparency by clearly stating their sources and providing information about their authors and website owners.
By doing so, they can improve their SEO and maintain a positive online reputation. You may also use this best SEO tips.
2. Spammy Backlinks
3. Sudden Drop In Traffic
4. Incorrect Schema
In 2023, incorrect schema can still have a negative impact on SEO.
Schema markup is a code that helps search engines understand the content on a webpage better.
It provides search engines with additional information about the content, including the type of content, the author, and the date published.
When schema is implemented correctly, it can help search engines display rich snippets, such as star ratings, reviews, and product information, in search results.
This can lead to higher click-through rates and improved visibility in search engines.
However, if the schema is incorrect or implemented incorrectly, it can confuse search engines and potentially hurt a website’s rankings.
Search engines may not understand the content on a webpage and may not be able to display rich snippets, which can negatively impact click-through rates and traffic.
Furthermore, with the increasing use of voice search, incorrect schema can lead to a poor user experience.
Voice search relies heavily on schema to provide accurate and relevant information to users, and if the schema is incorrect, it can lead to inaccurate results.
In summary, incorrect schema can still have a negative impact on SEO in 2023, If not done correctly.
It’s essential to ensure that schema is implemented correctly and accurately to help search engines understand the content on a webpage better, leading to improved visibility and higher click-through rates.
5. Speed Issues
In 2023, speed issues continue to be a significant factor in SEO.
The speed of a website plays a crucial role in determining its ranking on search engine results pages (SERPs). In fact, it has been a factor in Google’s algorithm for several years now, and this trend is likely to continue.
The reason speed is so important is that users today have a low tolerance for slow websites. They expect websites to load quickly, and if they don’t, they are likely to abandon them and move on to a competitor’s site.
Read more: Digital Marketing Challenges in 2023: How to Stay Prepared?
This high bounce rate can negatively impact a website’s rankings on search engines.
Moreover, Google has been prioritizing user experience (UX) in recent years, and page speed is a critical component of that.
In 2021, Google introduced Core Web Vitals, which measures several metrics, including page speed, to evaluate the overall user experience of a website.
This means that a website’s page speed will directly impact its ranking on SERPs.
Websites that load quickly and offer a good user experience are likely to rank higher on search engines than those that are slow and clunky.
As such, website owners should prioritize optimizing their sites for speed to ensure they remain competitive in search rankings.