- 1 Everything About Keyword Research
- 1.1 What is Keyword Research?
- 1.2 Importance of Keyword Research in SEO
- 1.3 Types of Keywords
- 1.4 How to Find Keyword Ideas
- 1.5 Keyword Research Tools
- 1.6 The Keyword Research Process
- 1.6.1 Step 1: Do Keyword Analysis
- 1.6.2 Step 2: Set Goals
- 1.6.3 Step 3: Build Your Keyword ‘Wish List’
- 1.6.4 Step 4: Keep an eye on the competition around you
- 1.6.5 Step 5: Enhance Keyword Horizon
- 1.6.6 Step 6: Decide between opportunities and investment
- 1.6.7 Collect the Metrics & Sort them
- 1.6.8 Optimize Content around Synonyms and Related Keywords
- 1.7 Over to you:
Everything About Keyword Research
“It’s not about a piece of content only but how you do keyword research too”
Behind the success of any digital marketing efforts, keywords play a vital role.
Any search query, phrase, or term entered by a user on a search engine is a keyword.
Businesses do keyword research for coming up with a better ad campaign. It assists them in identifying the needs of the target audience and planning an effective marketing strategy.
As a brand, you may face plenty of challenges in finding the right keywords to use in the content.
What is Keyword Research?
Keyword Research refers to a thorough process of identifying the possible terms and phrases that web users type on a search engine to search content about your business.
It also involves sorting, analyzing, comparing, and prioritizing keywords into groups. After that, the brands get to know the most useful and valuable keywords.
They can be used to curate an attractive topic and blog or modify the contents on the site.
Importance of Keyword Research in SEO
Some SEO experts suggest that keywords are no longer so powerful but the fact says something else.
Today also, they are holding great importance in improving search engine rankings and understanding the purpose behind a search query.
Search Intent & Keywords
If you know the search intent of the customers, delivering something that they truly want becomes easier.
When someone searches about a product or something else on a search engine, it helps in knowing about the queries and their importance in the business.
At the same time, a brand can get the idea of coming up with quality content to meet users’ needs.
Even there will be a change in the search trends, keywords still matter because people will keep seeking an answer to something.
Hence, any SEO campaign starts with keyword research.
Types of Keywords
From the name, it is clear that these keywords are short. They mostly contain three words or less than that.
These are also coined as a head keyword, which features high keyword search volume. However, the competition is cut-throat in the case of short-tail keywords.
Search engine users use short-tail keywords first when they are about to research anything online.
For instance, if a person types “apple” as a search query, he might be searching for the number of calories, benefits of eating an apple, and so on.
Marketers struggle with enhancing the conversion rate due to the short-tail keywords. Because it fails to meet the searcher’s intent.
After short-term keywords, long-tail keywords have a high amount of value for SEO purposes.
These contain specific keyword phrases that are more likely to be used for voice search and purchasing products.
Long-tail keywords possess lower keyword search volume but they benefit the SEO marketers. Competition is low when long-term search queries are used in the marketing strategy.
Another advantage of long-tail keywords is that you can figure out the reason behind a search query.
For example, if a user searches for “smartphone under $250” then it is clear that he is searching for a budget smartphone effective phone.
Marketers who understand this will used this info to target some specific group of web users and designing things according to them.
Long-term evergreen keyword
Long-term evergreen keywords are those, which are considered relevant.
Keyword Search volume may keep going down and up but changes are minor.
Contents that contain long-tail evergreen keywords are curated with the intent of educating or informing the audience.
Higher the number of educative contents will be, the authority of your site will grow too. It points out to a high position in terms of SERP.
In the end, the gap between loyal readers and your business decrease. However, it will give you exposure to a wider number of audiences, and more views.
It is essential to know how to do keyword research for identifying the most popular ones from them.
Product defining keyword
These keywords are especially related to products that will allow the marketers to describe its features and detailed information.
People who search using product defining keywords are more likely to find a specific product. Marketers get the idea of which products a searcher is interested in.
With Geo-targeting keywords, you can choose a particular demographic for advertisement purposes. Target a specific neighborhood, city, state, or country of your wish.
Smaller local businesses can take the help of these keywords for connecting with new potential customers. Besides, they can plan a better local SEO campaign with the geo-targeting keyword.
LSI is an acronym for Latent Semantic Indexing Keywords that are thematic. They are semantically related to the targeted keywords that can boost up SEO traffic significantly.
Intent targeting keywords
These yields to the point search results so using them in an online article or blog posts is good for your marketing strategy. You will get help in creating topics that cover a broad idea.
When a searcher presents a query, their intent will be either information, commercial or transactional. Based on a query, a keyword researcher can target the users along with understanding their intent.
How to Find Keyword Ideas
Now, as you know the importance of keywords, let us learn how to find keyword for SEO.
Wikipedia Table of Contents
Many are not aware of the power of Wikipedia when it comes to keyword research.
Millions of users are using Wikipedia to gather information but it can be used as a keyword research platform too.
There is no other online platform where an endless number of articles are available and written by industry experts.
If you want to search keywords here, open the Wikipedia page. Search for a topic of your choice and see the content table. You will get plenty of keyword ideas there.
Searches Related To
Have you ever clicked on the recommendations present at the bottom of the Google search result page? “Searches related to” section on Google are pretty useful for free keyword research without any hassle.
Try keyword research Google and Keyword research for YouTube today to see whether it works or not.
Find Keywords on Reddit
Who knows what platform your target audiences are using?
The possibility of their presence on Reddit is high as this platform has more than 430 million monthly users. This means you can get a plethora of keyword ideas.
If you own a site that sells gift items, visit Reddit and search for a topic related to it. You will end up getting several keyword ideas. It offers a great way of keyword research.
To save your time in all these, there is an SEO keyword tool “Keyworddit” to know the words and search terms that people use on Reddit frequently. The search terms will be presented with an order of monthly search volume.
Take Help from Google and YouTube Suggestion
Arrange a list of topics that you want to search for and start typing one by one on Google or YouTube.
Below the search box, both will display suggestions, which people have already searched. However, suggestions are not enough because you will need keyword research tools.
Keyword Research tools will assist in keyword analysis too. That’s why we will recommend you to utilize them.
Keyword Research Tools
Meet these popular keyword research tools, which are uplifting your keyword research technique.
The Google Keyword Planner
For discovering quality keywords, Google’s keyword planner is an intuitively designed keyword research platform.
If you don’t want to try a free keyword research tool, a great option is available there for you in the paid form.
I would recommend one and only SEMrush magic tool if you are trying to do keyword research. Save your time and energy in the keyword research process.
SEMrush not only yields a huge list of keywords. It provides those keywords only that a site be ranked for.
If you are aware of your competitor, type its link into the SEMrush keyword research tool.
It will end up showing you the keywords that your competitor is using and getting a higher ranking in the search results.
One of the features of SEMrush free is Keyword Analytics, which attracts users pretty much.
Keyword Analytics is a brilliant feature. It gives an overview of the overall data related to a keyword.
Phrase match, related keywords, CPC, search volume, everything is available in a single click.
SEMrush free Keyword Magic Tool is another significant feature for search engine marketing. Get deeper insights about all these on the SEMrush blog.
SEMrush pricing is affordable so any SEO marketer can choose it to execute effective and marketing.
It is similar to Google Trends but delivers a better performance and keyword ideas.
Keyword surfer is one of the best keyword research platforms that displays keyword ideas according to their relevancy and search volume.
The latest version of Ubersuggest is highly improved and a better one. For the first time when I used it, it impressed me like no other keyword research tool can.
Meet the perfect SEMrush alternative available in the market right now. Ahrefs is more popular as a link-building tool but many do not know that it boasts a keyword research framework too.
The Keyword Explorer element of Ahrefs supplies you with tons of helpful data regarding every keyword.
The Keyword Research Process
After knowing about keywords and some keyword research tools, now it’s time to understand keyword research methodology.
Well-researched keywords can change the entire game of your search engine marketing strategy. Smart keyword research is a stepwise process for achieving all your set goals.
For planning the best one, do the following:
1) Do Keyword Analysis
2) Set Goals
3) Fix keyword “wish” list.
4) Keep an eye on the competition around you
5) Enhance Keyword Horizon
6) Decide between opportunities and investment
Step 1: Do Keyword Analysis
As soon as you discover some quality keywords using a keyword generator, do keyword analysis with a tool.
Collect the relevant data such as search volume, CPC, etc.
Step 2: Set Goals
Set Goals for keyword research to focus on and coming up with a solid search engine marketing technique.
- Identify the target audience and try to know who buys your product and the cause behind it.
- Discover the unique value proposition of your brand
- Figure out the primary need and desire of prospects
- Why customers are trusting your brand?
Get answers to all these so that you can use the right keywords that matter to your brand.
Step 3: Build Your Keyword ‘Wish List’
All these start from you as it’s all related to what you do internally.
Find out what they search for while gaining the information of everything your brand is selling, taking an important decision from where they are buying, and seek to buy something you are selling.
Step 4: Keep an eye on the competition around you
Your competitors are an important source for keyword ideas. Make sure to observe them and discover the keywords that they are being ranked for.
Most of the SEO tools will display the highest-ranked keywords for a particular domain but you may have to invest in the paid tool for the next steps I am going to discuss.
Step 5: Enhance Keyword Horizon
Enhancing your keyword Horizon is a crucial step for an SEO marketer as I have experience in the past few years.
All the above steps were enough for building a list of keywords that you already know about but what’s next?
A number of free tools are there for getting a recommendation for related topics for a keyword.
- Answer the Public
- Keyword Explorer
- Keywords Everywhere
Step 6: Decide between opportunities and investment
The last step involves the execution of what you researched and converting them to results. Keep the best opportunities as your priority. Winning some opportunities will cost you some but so keep them aside.
In other words, a keyword may contain high traffic potential but in case you have to spend time in ranking and unable to convert that to traffic, avoid spending a single penny on them.
Collect the Metrics & Sort them
Bring all the keywords you can collect into an excel file with the columns identifying value and costs. Average search volume, impressions, clicks, CPC bid price, all these are necessary to add into that file.
CPS plays a vital role here because higher CPC means the competition is high too. So, winning an organic position is close to impossible.
Optimize Content around Synonyms and Related Keywords
Do you want to optimize your page using the main keyword and around it? This will be an intelligent move if you will go for that as more traffic can reach your site.
Over to you:
I hope you have enjoyed this article on keyword research. Let us know what is your favorite part in this blog in the comment section.