We’ve looked at a number of different digital marketing trends over the past few years. However, we can say that in five years’ time, the top digital marketing trends 2022 will keep emerging and evolve continuously.
Digital marketing is growing faster than other types of marketing, and most likely will continue to do so.
Additionally, some of the biggest social media platforms, such as Facebook, Instagram, and Twitter, are all continuing to grow their user bases and improve their marketing capabilities.
Have a look to some of the leading online marketing trends of 2022.
1. Video Marketing
According to Cisco, video marketing will capture more than 82% of all consumer internet traffic. Moreover, in 2018, Hubspot found out that customers want to view videos more than the brands or businesses they trust and support.
The digital marketing world has evolved a lot in the past few years, but video marketing still remains a major part of it.
We are now more connected than ever to video content, and video marketing is more important than ever. In fact, it drives more engagement compared to any other form of content.
2. Marketing Automation
Today’s marketing automation allows marketers to automate their marketing activities with the aim of increasing productivity and saving time. It also helps to improve ROI and efficiency.
With more and more data-driven online marketing campaigns, marketers can simplify their work load using automation tools.
Hence, it will be the biggest trend of 2022 in the world of internet marketing.
As customers always look for new information about a product or service, companies have to track their activities online.
Additionally, using marketing automation tools will help in establishing a great relationship with the customers.
3. Conversational Marketing
Conversational marketing is not a new term. It’s been around for a while.
But now, companies are adopting a more innovative approach to connecting with customers.
They are adopting the use of chatbots to streamline and provide seamless conversation.
In return, companies receive value and appreciation for what they do to enhance the customer experience.
4. AI’s Role in Digital Marketing
AI is not limited to the development of robots and applications.
Even in the digital landscape, AI is ruling to a vast extent.
Marketers are now using tools that are packed with AI and machine learning capabilities.
Thus, they can easily identify the needs of customers and help in setting up a personalized campaign for them to target them well.
5. Marketing Across All Channels
The trend of omnichannel marketing is seen in the e-commerce industry.
In this, companies offer customers and prospective consumers access to all products and services across all channels, platforms, and devices.
So, you must ensure that your business is present on different channels so that customers can decide as per their convenience.
6. User Experience
A frictionless experience means simplifying the purchase of products and services for customers.
The easier you make the shopping experience for them, the better visibility and value your company will get.
What can we predict for 2022?
In 2022, digital marketing will continue its upward trend as businesses will continue to increase their focus on online marketing.
- We will see more businesses develop their own social media accounts and expand their online presence to meet a wider audience.
- The increase in mobile use will also continue, as businesses will try to create content that is both effective and easily accessible on mobile devices.
- SEO and SEM will continue to be important as businesses invest in trying to rank higher in search engine results.
Apart from the above trends, the most important trends that will become popular are video marketing, NFTs in social media, use of AI in digital marketing, automation, and so on.