If you want to rank higher on Google and drive more traffic to your website, then search engine optimization (SEO) is the way to go.
SEO is an umbrella term for all the things that affect how high your site ranks in search results.
From keywords and content, to links and social media shares, there are many ways to improve your SEO.
It keeps evolving with changes in the search engine algorithm and upgrading of ranking factors.
And as soon as someone gets to know an effective tactic, everyone in the industry starts doing the same.
Undoubtedly, all search engine optimization tactics are useful, but some can completely transform the way your site functions.
For example, with the best SEO tips, you can divert much of the targeted audience to your site.
In fact, it becomes possible to attract visitors from your competitor’s business towards yours.
Thus, you need to incorporate SEO techniques can help you achieve the results you desire.
- 1 Here are nine tried and tested best SEO tips that can help make your website rank higher.
- 2 1) Include SSL/HTTPS
- 3 2) Optimize Website Speed
- 4 3) Use an XML Sitemap
- 5 4) Get Rid of Plagiarized Content on Your Website
- 6 5) User experience
- 7 6) Visual Enhancement
- 8 7) Participate in Link Building
- 9 8) Leverage breadcrumbs
- 10 9) Redistribute your content
- 11 Wrapping Up
Here are nine tried and tested best SEO tips that can help make your website rank higher.
1) Include SSL/HTTPS
If you want to stand out in the online market, an SSL certificate is a must-have.
It not only protects visitors’ confidential data from identity theft, fraud, and cyber-attacks but also makes your site reliable.
Your SSL certificate also encrypts and validates your site.
Moreover, HTTPS has been considered one of the crucial ranking factors by Google since 2014 (Source).
It eventually benefits your search engine optimization strategy.
This is why buying SSL is an important step towards a better SEO.
2) Optimize Website Speed
Your site speed determines whether Google will choose to rank it or not.
It’s easier to boost the ranking of your site by making it fast and error-free.
Keep tracking your site speed for winning the trust of Google and avoiding the increase in bounce rate.
Yes, low speed can have a drastic effect on the bounce rate.
You can only control it by optimizing site speed, and for this, start by identifying issues affecting speed.
Sometimes, you may even have to remove a site element and any useless plugins.
3) Use an XML Sitemap
If you have no idea about sitemaps, it may take some time to set them up, but you will learn quickly.
It’s just a list containing all URL and additional information like metadata of each.
With the help of XML sitemap, crawling of your site by Google becomes easier too.
In addition, you get a complete idea of the website’s structure.
To add it to your site, you can use third-party resources or the WordPress XML sitemap plugin.
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4) Get Rid of Plagiarized Content on Your Website
Make sure your site is free of plagiarized content. This is because copied content of any kind can damage your site’s reputation.
It’s important to go through the complete website to identify duplicate content.
If you want to do it right now, use the “HTML Improvements” section in Google Webmaster Tools to easily access plagiarized title tags, meta descriptions, and so on.
After removing them, try to come up with unique content only to increase your site’s ranking.
- SEO Writing Assistant
- Plagiarism Checker by Grammarly
- SEO Small Tool Plagiarism Checker
- Quetext plagiarism checker
5) User experience
While writing the content, forget that you are doing it for the search engines.
Focus on your readers because providing value to them is among the best SEO tips to follow.
It’s also the first step to success in your SEO plan.
And in the end, it will fuel up your search engine optimization.
Try to help your readers and the search engine will reward your site for your efforts with a high ranking.
This way, you can enhance the user experience and win your audience’s trust.
6) Visual Enhancement
Visual optimization covers image size reduction, compressing videos, and so on.
SEO professionals know that doing these things can help Google to rank your page higher.
Also, images must contain alt tags then only Google can read them.
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7) Participate in Link Building
Invest your time in link building efforts and look for both do-follow and no-follow links.
You have to be aware that their combination can help in building a natural link profile for your website.
Remember to link with authoritative sites having a higher DA to ensure your search engine optimization gets better.
Breadcrumbs are an important part of almost every good website.
These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured and which pages exist in relation to one another.
This means that adding breadcrumb navigation will make a lot of sense for most sites!
Let’s take a look at how breadcrumb navigation works:
Breadcrumbs refer to a secondary navigation system that tells the location of a user on a site or app.
Adding them to your website will improve users experience and level up the search engine optimization.
There are Different types of breadcrumbs:
- Hierarchy-based breadcrumbs
- Attribute-based breadcrumbs
- History-based breadcrumbs
9) Redistribute your content
Repurposing is a brilliant and one of the best SEO tips for content marketing and ranking improvement.
For example, you can convert your blog into videos, infographics, podcasts, and a lot more.
A recent blog post detailed 12 great content distribution tips.
One tip that stood out was “#2 Reuse your content like it’s your job (because it is).” So we’ve decided to elaborate on that point.
Smart marketers know good content should be liquid in form- you can recycle/repurpose/reuse them for different mediums or channels if need be!
- Buffer Publish
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages (SERPs).
SEO can take months and even years to see your desired outcome.
There are no shortcuts and one single tactic won’t work for everyone.
You need to integrate many different tactics and strategies to rank well in SERPs.
And since everyone wants to rank higher, it’s important to understand what works and what doesn’t.
These are the common best SEO tips to enhance your SEO game.
Take them seriously if you are looking to reach the top of Google’s ranking.
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