13 (+1 Bonus) Must-Have Website Lead Generator To Get Instant Leads


Are you finding the best lead generator tool for elevating ROI in your business?

Do not worry because we are here to help. 

Lead generation is a significant task in business for increasing sales and revenue.

According to the B2B Technology Marketing Community, 61% digital marketers consider high-quality lead generation as they’re one of the biggest challenges. 

Another fact that shocks me is that marketers still rely on email marketing, event marketing, and content marketing for lead generation.

Best Lead Generator: Lead generation Process

They can help in lead generation, but in numbers, leads will be low. 

The time has changed and so have the ways to generate leads too.

Now, some marketers are using smart lead generation tools.

Check out list of excellent lead generation software for helping brands and individual marketers:-

1) OptinMonster 

Optinmonster: One of the best lead generator

OptinMonster comes with some brilliant features to support marketing agencies, bloggers, eCommerce sites, etc.

Many of them are using this tool for lead generation and solving out the decrease in sales issue. 

Even Neil Patel, a renowned marketer has admired this lead gen app. 

Price: Basic plan is starting from $9/month

Purpose: To add forms, pop-ups, and opt-ins to your site 


  • Drag and Drop Builder 
  • Select the desired campaign type
  • Identify the activities of your site visitors 
  • Set up targeted campaign
  • Seamless Integration 

2) Leadpages

Leadpages: Lead Generator and a Landing Page Builder

For a website, having a landing page is highly recommended for lead generation.

Using Leadpages, you can make many attractive landing pages that will help in getting conversions.

Moreover, this lead generator is offering lead generation and opt-in integration.

Price: Standard $27 to Pro $59/month

Purpose: Building landing pages


  • Providing 40+ Integrations
  • Get real-time analytics quickly
  • Enjoy unlimited landing page building, leads, traffic, unlimited pop-ups and alert bars
  • Built-in lead magnet delivery system
  • Affordable and easy to use

3) WP Forms 

Wpforms: Form Builder and Lead Generator

WordPress users can use this lead generator tool for building smarter forms and conducting surveys to understand visitors’ point of view. 

You can design contact forms, payment forms, survey forms, Newsletter forms, and so on.

Around 4,000,000+ professionals have used this lead capture form-designing platform for meeting their sales needs. 

Price: Basic plan costs $39.50/year 

Purpose: To create a lead capture form 


  • Pre-built form templates 
  • Instant alert when any lead reaches
  • Able to split forms into several pages 
  • Users can upload media and files while submitting the form 
  • Get the details of all leads with an entry management 

4) Sendin Blue 

Sendinblue Lead Generator

Sendinblue lead generator helps B2B businesses to grow using marketing automation.

It offers both email marketing and SMS message service.

This lets you create an engaging email with ease to use drag and drop builder.

Integrating it with Thrive Leads, you can do much more. 

Price: Starting with $25/month 

Purpose: Ideal for email marketing 


  • Get in touch with customers directly 
  • Send messages whenever you want
  • Google Analytics Integration
  • Email Campaigns support
  • Subscription forms

5) Hunter 

Hunter Lead Generator

Do you need an email list for performing lead generation with email marketing?

If that’s so, Hunter is the right platform to choose for your conversion goals.

You can type any company domain and wait for the results.

It will connect you to the people who are valuable to your business.

Get access to up to 100 requests free of cost. 

Price: Free to minimum plan $49/month for 1000 requests

Purpose: Email Search of a particular person of a company 


  • Lead Builder 
  • Data segmentation
  • Integration to CRM
  • Company Data Availability 
  • Custom Reports and Dashboard 

6) Unbounce 

Unbounce Lead Generator

Building a landing page for collecting leads is crucial for any business.

If you don’t know to create a quality landing page that brings conversions, Unbounce can help.

With its AI-powered page builder feature, you can turn your traffic into a customer without the need for coding. 

Price: $80-$300

Purpose: Best for landing Page and Pop-up Maker 


  • Drag and Drop Builder 
  • Pop-up builder 
  • AI powered
  • A/B testing
  • Customizable templates
  • Direct Publishing to CRM

7) Hubspot

Hubspot: The Perfect Lead Generator

For connecting with more leads on your site, Hubspot is an all-in-one solution.

It is packed with automation feature that facilitates lead generation.

This saves the time of inbound marketers in lead generation and boosting customer engagement on your website.

You can set up live chatting, calendar scheduling, pop-ups on your site for lead generation.

Price: Free and paid plans beginning from $45/month 

Purpose: Marketing Automation, Calendar Scheduling, Live Chat, etc. 


  • Fully automated 
  • Content marketing
  • Landing Page Builder
  • Website Forms
  • Live Chat
  • Pop-ups builder 
  • All-in-one marketing solution 

8) Mailchimp

MailChimp Lead Generator

Mailchimp is a popular email marketing platform, which can be utilized as a lead generator.

When used in the proper context, it works great for B2B businesses in increasing conversions and sales.

With Mailchimp, you can collect leads with their email information, run lead nurturing campaigns, and do a lot more. 

Price: Plans begins from $9.99/month 

Purpose: Website form, Pop Ups, Opt-ins, and Email Marketing 


  • Custom Forms
  • Social Sharing
  • Personalized email design
  • Reports 
  • Mobile Sign-up forms
  • Email Client Testing 

9) Leadfeeder

Leadfeeder: An amazing lead generator tool

Leadfeeder lead generator provides you the contact data of the companies visiting your site.

You can also search for the contact information of employees working in a company.

Stay connected to them and keep following up even if they have shown no interest in their products.

To use this, you have to install the Leadfeeder tracker

Price: Free and the minimum plan starts with $55/month 

Purpose: Collecting leads contact information 


  • Identifies site visitors
  • Custom Segmentation
  • Connects with the right individual
  • Integration facility to all major CRM and marketing automation tools
  • Contact filtering 

10) Intercom

Intercom: Lead generation Solution

Intercom is serving users with lead generation solutions to B2B and B2C companies.

It’s a conversational relationship platform, which enables the users to send a customized message.

Convert the visitors to customers with the Intercom’s conversational marketing support.

This tool is giving conversational engagement solutions too. 

Price: Price begins from $38/feature for a month 

Purpose: Live Chat and email management 


  • A/B testing
  • Account Based Assignments
  • Targeted Messaging 
  • Custom events and customer segments 
  • Multi-Channel Campaigns 

11) Zapier 

Zapier Lead Generator

Zapier is providing marketing automation that can connect different web apps and services.

It helps in lead generation by connecting Facebook lead ads with more than three thousand apps.

This third-party automation tool has assisted many businesses.

You can leverage its potential and improve the conversion rate on your site. 

Price: Free to $599/month 

Purpose: Automating Workflow 


  • Get the repetitive tasks done automatically 
  • Google Calendar Syncing 
  • CRM
  • Database Support
  • Email Management
  • Payroll Management 

12) Leadfuze

LeadFuze: Sales and Lead Generation Content

Get access to unlimited company data with Leadfuze.

It’s a lead generation software, which uses AI technology.

As a user, you can explore some contacts and leads in various industries.

This platform provides you email, mobile number, and social account information of many people and companies. 

Price: Starter pack is costing $132.30/month 

Purpose: Search engine to find leads 


  • Unlimited lists
  • Export to CSV
  • Integrations
  • Market Based Search Results 
  • Unlimited lists 
  • AI Sales assistant 

13) Qualaroo